Eyebrows are the storytellers of the face — so we used a cinematic approach to create a strong narrative and intrigue for the launch of the Arch Brow Micro Sculpting Pencil and re-promote of the full Arch Brow Collection. The campaign featured a partnership with Kristie Streicher, eyebrow guru, known for her “Feathered Brow” approach - with custom tutorials and in-person consultation opportunities.