Hourglass Cosmetics - Pop Up at The Grove

Month-long pop at The Grove in Los Angeles. Guests enjoyed complimentary makeovers and pro tips during in-store events all month. Meet-and-greet moments with Striiike co-founder Kristie Streicher, model Rosie Huntington-Whiteley; and YouTuber Karen Sarahi Gonzalez (a.k.a. @iluvesarahii). The brand also hosted a VIP evening with beauty influencers to celebrate the launch of the Arch Brow Micro Pencil.

Year
2019

Client
Hourglass Cosmetics

The image shows a modern storefront with a large black and white advertisement of a woman's eye on the exterior wall. The store is named 'HOURGLASS' and has large glass doors and windows. There are people walking outside, and the scene is set in an urban area with trees and buildings. The sky is clear and the sunlight creates reflections on the glass surfaces.
Display of makeup products with black-and-white portrait posters in the background
Street billboard advertising an eyebrow collection featuring a large black-and-white image of eyes with well-defined eyebrows, with the text 'The Industry Unrestricted Brow' and the brand name 'Hourglass' visible at the top left.
An outdoor plaza with trees and a shopping mall called Nordstrom in the background. There are multiple display boards and signs set up on the grass area, with some advertisements for eye glasses. The sky is clear with a visible moon.
Kristie Streicher at Hourglass Pop Up
People gathering outdoors at an event with trees, string lights, and buildings in the background during dusk.
Outdoor display panels and products, including mascara, set up on black stands in front of a white partition at a street event. Buildings and trees are visible in the background on a sunny day.
Rainsford DJs at the Hourglass Arch Brow Micro Pencil Launch event. Behind her is a sign that reads 'HOURGLASS CRUELTY FREE LUXURY BEAUTY' and some blurry people and market stalls.