Hi, I’m Heather.

Picture of Heather Duchowny

As a global marketing and brand strategy executive specializing in beauty, CPG, and retail, I've brought some of the most iconic brands to life over the past two decades. My career spans transformative work with industry leaders like The Estée Lauder Companies, Unilever, and BCBGMAXAZRIA Group, where I've consistently delivered breakthrough marketing strategies that drive brand equity and commercial success.

I excel at igniting team creativity through first-to-market concepts that capture and propel a brand's DNA. From launching hero products like Hourglass’ Vanish Airbrush Concealer or Smashbox's Halo Tinted Moisturizer, to reimagining influencer strategy to drive better community engagement and impact, I've demonstrated an ability to create culturally relevant marketing programs.

My expertise encompasses leading brands through diverse stages – from ground-up launches and transformational restructures to strategic positioning for acquisition. I've driven significant growth and brand transformation across multiple iconic beauty and fashion brands.

Currently, I provide strategic guidance and advisory services, offering fractional and project support to brands seeking innovative marketing leadership across various stages of their journey.

SELECT CLIENT LIST

BEAUTY

  • Edward Bess

    Hourglass Cosmetics

    Lipstick Queen

    Make Up For Ever

    Smashbox Cosmetics

    Urban Decay Cosmetics

  • Bumble & bumble

    Cutler

    Ric Pipino

    Rita Hazan

    Sally Hershberger

    Sharon Dorram

    Shu Uemura Art of Hair

    TRESemmé

  • Amore Pacific

    Clark’s Botanicals

    Dermalogica

    Glow Recipe

    Korres

    SK-II

    Weleda

  • Daphne Guinness x Comme des Garçons

    DIOR J’Adore

    Juicy Couture Fragrances (Elizabeth Arden)

    Procter & Gamble Prestige Portfolio (Gucci, Dolce & Gabbana, Escada, Jean Patou Paris)

    Six Scents (Givaudan)

  • C.O. Bigelow

FASHION & LIFESTYLE

  • BCBGMAXAZRIA

    BCBGeneration

    BCBGirls

    HERVÉ LÉGER

    Wrangler

  • Houseplant by Seth Rogan

    Vonage

ENTERTAINMENT & MEDIA

MY APPROACH

Consumer-Led

I work closely with your leadership team to develop long- and short-term strategies that not only grow your brand but create meaningful connections with your consumers.

I’ll dig deep to understand real consumer insights and follow data-driven analysis to craft disruptive campaigns and innovation, delivering both short-term growth and long-term brand equity.

Collaborative Partnership

I believe in the power of collaboration to create exceptional marketing strategy. As an extension of your team, I immerse myself in your vision and goals, becoming a partner who deeply connects with your brand's mission. This allows me to effectively lead and energize transformation from within, ultimately strengthening your in-house capabilities. My superpower is seamlessly blending into your organization and driving change from within. I’ll leave your team with newfound independence and a clear roadmap for the future.

SERVICES

BRAND DEVELOPMENT

Brand Strategy

Brand Identity & Creative Strategy

Brand Purpose, Corporate Social Responsibility & Social Impact

Brand Storytelling, Public Relations, and Integrated Communications

Print, Digital, and Video Campaign & Content Production

Short Form Documentary Conceptualization & Production

Brand Partnerships

Celebrity Ambassador Negotiations

Community Building

PRODUCT DEVELOPMENT

Product Positioning

Product Innovation Strategy & Portfolio Development

Product Marketing & Claims Testing

Packaging Concept Development

Product Briefing to contract manufacturing or internal R&D teams

Competitive Reporting & Benchmarking

Pricing Strategy

GO-TO-MARKET

Brand + Product launch strategies & 360 Campaign Planning

Influencer Strategy

Social Media Content Strategy

Digital Marketing

Full Funnel Media Strategy & Planning

Event Conceptualization & Production

Co-Op media planning with prestige retailers, specializing in Sephora, ULTA, ULTA @ Target, Nordstrom, Space.NK, Harvey Nicols, Cult Beauty, Mecca Australia, Bloomingdale’s, Macy’s, Dillard’s, Lord & Taylor

Amazon + DTC optimization

SAMPLE PROJECTS

Smashbox Cosmetics x Pamela Anderson

Concept and 360 GTM strategy of commercial innovation campaign for Smashbox Original Photo Finish Smooth & Blur Primer, starring Pamela Anderson’s first return to wearing makeup after much-publicized hiatus.

View Project

Hourglass Cosmetics - Eye-to-Eye Campaign

To gain momentum around the push to becoming all-vegan, Hourglass launched the “Eye-to-Eye” campaign. The campaign features models posed eye-to-eye with animals and is meant to show the humanity in the eyes of the animal in order to spark consumers to think twice about purchasing something made from animal-derived products. 

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Smashbox Cosmetics - Open Studios

An artist residency program supporting artists who seek to redefine beauty standards, culminating in a group show at Smashbox Studios in Los Angeles. Each Artist is provided a grant, state-of-the-art studio space & equipment, mentorship, and more - provided by Smashbox Cosmetics.

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Hourglass Cosmetics - Pop Up at The Grove

Vision and execution of brand’s first pop up retail location, including pop up identity development, operations, curation of month-long programming, and product launch event.

View Project

WHAT PEOPLE ARE SAYING

"Heather is an expert marketer with best-in-class experience in branding, media, social, retail, and creative marketing. Her incredibly elevated taste level lends itself to beautiful campaigns and multi-channel activations which drive results, and her leadership style inspires her people to bring their very best to work every day. I can't recommend Heather highly enough.”

Greg Adams, BCBG MAX AZRIA GROUP

"Her strategic mind is nothing short of brilliant—Heather sees opportunities where others see challenges and delivers solutions that are both innovative and effective — with measurable sales results. But it’s her heart that leaves the most lasting impression. Whether she’s mentoring a junior team member or leading a critical campaign, Heather treats everyone with respect, care, and an unmatched level of thoughtfulness.

If you ever have a chance to work with Heather — it’s an opportunity to jump at!"

Minh Bui, Smashbox Cosmetics

Get in Touch!

Schedule a complimentary introductory meeting with me to discuss your fractional marketing needs.